Set 1: Vverdant logo concepts by Justin Valis: June 27, 2009.

1A – the bottom of the V is a taproot, the horizontal line creates the 2nd smaller V, the right side curves like a leaf, blade of grass or fern
1B – same but line is lower, the colors could be different on either side of the line
2A – the small V “slides” into the large “V”
2B – just seeing how a large V in first looks
3 – a hedge, high grass, field of green wheat, is cut down to show the large V. the top of the hedge would be like a saw tooth, the rest of the letters would be white letters, I was thinking of facebook’s logo
4 – like blades of grass or the trail of a rock skipping in water, w/ cursive or print
5 – the same hedge, but both V’s are cut out
6 – trying out different V combos
7 – the hedge goes up like a graph, or the hedge turns into a cityscape outline, the left of the large V curves like a leaf, blade of grass or fern

Set 2: Vverdant logo concepts by Justin Valis: June 27, 2009.

1 – 2 logos in one, they both share the same large V, similar to the first file’s #1
2 – further refinement of the previous one. Using “square root” to play with the 2 V’s and a plant’s root.
3 – bubble letters, because I felt all my other logos were too thin, because from what I read, verdant is suppose to be lush, I kept thinking of an overgrown garden on steroids and I can’t seem visualize that in a logo.
4 – staircase similar to the sawtooth hedge and graph
5 – blades of grass
6 – just trying to work w/ the double V
7 – trying to give the effect that you’re looking down into a box garden and the letters are make out of plants
8 – name split over a building, w/ little V flags on top
9 – trying to give the effect that you’re looking down into a rooftop garden of a highrise rectangular building, and the letters are made out of plants
* – enjoy the doodles

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My favorite concept of Justin’s is his use of the “v” as a square root symbol ( √ ) as seen in Set 2, number 2. Do you have a favorite? Feel free to leave a comment. And please also check out my previous post on logo design from June 23, 2009.

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Vverdant logo mockup #1 by Lawrence Santiago: June 23, 2009.

Vverdant logo mockup #2 by Lawrence Santiago: June 23, 2009.

Vverdant logo mockup #3 by Lawrence Santiago: June 23, 2009.

Vverdant logo mockup #4 by Lawrence Santiago: June 23, 2009.

Then Lawrence started working on an idea for the slogan, “To the Power of V.” This has a lot of great potential. As he pointed out, it could be used to say, “Raise your impact to the power of V,” or “Increase your reach to the power of V,” etc….I love this mirror image “v” concept.

Vverdant logo mockup #5 by Lawrence Santiago: June 24, 2009.

These got me excited and I started sketching:

Vverdant logo sketches by Drew Shula: June 23, 2009.

We’ll be working toward finalizing these concepts soon. Until then, leave a comment to let me know what you think!

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