I apologize for how dark this video came out (we were in an outdoor courtyard with no lights), but the sound is fine, so you can get the gist of the presentation. As I mentioned in a previous post, this is a video of my presentation to a group architects at an AIA Los Angeles event. I was one of seven speakers. We were each allowed 20 slides and 20 seconds per slide. There were approximately 50 people in attendance. I got to talk to a couple people afterward and received encouraging feedback, but I think my presentation was too general to really spark people’s interest. That will come as I continue to refine the idea.

I’m still super early on in concept development for my venture, so the idea is changing almost every week. Of course, ideas build on each other and I want to show the progression of thought, so I’m posting this up. I spent a good chunk of today on instantdomainsearch.com, trying to find a better available domain name than Vverdant. Gotta sleep on a few gems I came across. I don’t want to take too long though, as I’ve already seen one good name disappear before I could register it: fillvoid.com.

I recently took the stage at a “Bloblive” event in Santa Monica, to share my idea for Vverdant with the crowd. The Bloblive website introduces the concept as, “The city’s open mic night for ideas.” It’s a forum to, “Grab the mic and hit the crowd with your best elevator pitch.” People have 90 seconds to talk and then get 3 minutes of feedback.

There were about 100 people there, and it was a great feeling to give my pitch to a room full of other entrepreneurs. I got mostly positive feedback from the audience. One guy must have read the same article I had, because he told me he thought Web 2.0 would be “growing up” this year. A UCLA Anderson Entrepreneurship professor patted me on the back on the way out and said “You did a great job tonight!”

Overall, it was a very positive experience that’s driving me to push forward. Here’s a great link to a Time article about the Web 2.0 “revolution.”

The green light bulb went off in my brain (and it was a compact fluorescent).

So I have this idea to start a company:

I’ve been thinking about it for a couple months, but the concept is just a sprout. It’s barely started to germinate in my brain. This blog is meant to change that. I plan to write about my entrepreneurial ideas here, both to catalogue my thoughts, and to provide a forum for feedback.

This is the concept:

I want to create a global Web 2.0 platform for the green building (GB) industry. A knowledge center: news, jobs, links, community, calendar. With user generated content. This will be a one stop shop for GB professionals — a resource I would use every day in my profession (I’m an architect), but which does not currently exist. I think this is a big idea because the construction industry is one of the largest in the world, and the entire thing is shifting to green. There is a large potential user group for this site.

My idea is to organize a website by location (similar in concept to Craigslist), so GB professionals can tap into their local networks. I plan to start with my current local network of Los Angeles, and spread to other cities if this is a success. I’m using Curbed as a model of a similar idea that is working for the real estate industry.

Phases:

I: Create GB network for Los Angeles. II: Spread to other cities in the U.S. and globally. III: Apply this model to other professional communities: artists, non-profits, financial executives, etc….

It’s all about scalability:

I think I’ve generated a model that could have a lot of potential. We’ll see how this blog and this idea continue to grow. Stay tuned.