Remember the “If you build it, they will come” line from the 1989 Kevin Costner classic, Field of Dreams? I think the same line can be applied to Vverdant.

If I build this site, they will come….The critical mass of users is out there. The green building (GB) community of architects, engineers, building owners, financiers, etc. is huge and global. The entire industry is pushing toward green for new construction, as well as toward retrofitting our existing built environment.

Green building is the future of architecture and Vverdant seeks to be the knowledge center for this growing industry. A news aggregator, job board, social network, and event calendar, all in one. A homepage for green building professionals. I believe in the concept. Time to make it happen.

Fyodor could have unknowingly been writing about me in 1868.

My wife said something like this to me today, “Only a complete idiot would come up with a brilliant idea to start a company, and then immediately go and post his idea on his blog!”

Granted, it’s possible that what I’m doing is idiotic. But to me, the chance of some deranged venture capitalist, finding their way to drewshula.com and stealing my idea, seems infinitesimally small.

My idea is not new, it’s just repurposed for my field. I’m not Jimmy Wales here. I’m not reinventing the wheel. I want to create a platform where the green building community can freely share information, and I figure that the more input I have from this community, the better my end product will be.

I hope my friends & colleagues find their way to this blog and feel free to contribute to the dialogue. The more people talking the better.

That’s really the thesis of “Web 2.0″ anyway — that collective action is more impactive than that of an individual.

So go on with your bad self and call me a “half-witted, simpleminded, imbecile”…. Just be sure to leave a comment with some feedback before you leave!