It’s great to have a network of talented friends! Today my man Lawrence Santiago volunteered to help me with a logo design. There is so much thought that goes into a logo….The company philosophy ought to be evident in its design. I told Lawrence, “I just want it to look clean, simple and progressive. I want to come across as a cutting edge green company. I like simple logos.” I think he nailed it. The idea needs a bit of tweaking, but it’s most of the way there. I’m interested in some color variations, but I love his font, and how he made the “t” into a leaf. He sent me a few mockups:

Vverdant logo mockup #1 by Lawrence Santiago: June 23, 2009.

Vverdant logo mockup #2 by Lawrence Santiago: June 23, 2009.

Vverdant logo mockup #3 by Lawrence Santiago: June 23, 2009.

Vverdant logo mockup #4 by Lawrence Santiago: June 23, 2009.

Then Lawrence started working on an idea for the slogan, “To the Power of V.” This has a lot of great potential. As he pointed out, it could be used to say, “Raise your impact to the power of V,” or “Increase your reach to the power of V,” etc….I love this mirror image “v” concept.

Vverdant logo mockup #5 by Lawrence Santiago: June 24, 2009.

These got me excited and I started sketching:

Vverdant logo sketches by Drew Shula: June 23, 2009.

We’ll be working toward finalizing these concepts soon. Until then, leave a comment to let me know what you think!