Jun 28

A friend from the Emerging Green Builders Los Angeles (EGB-LA) Steering Committee, Justin Valis, sent me some logo design ideas! Check out his concept sketches below. Great brainstorming. I love having people contribute ideas!

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Set 1: Vverdant logo concepts by Justin Valis: June 27, 2009.

1A – the bottom of the V is a taproot, the horizontal line creates the 2nd smaller V, the right side curves like a leaf, blade of grass or fern
1B – same but line is lower, the colors could be different on either side of the line
2A – the small V “slides” into the large “V”
2B – just seeing how a large V in first looks
3 – a hedge, high grass, field of green wheat, is cut down to show the large V. the top of the hedge would be like a saw tooth, the rest of the letters would be white letters, I was thinking of facebook’s logo
4 – like blades of grass or the trail of a rock skipping in water, w/ cursive or print
5 – the same hedge, but both V’s are cut out
6 – trying out different V combos
7 – the hedge goes up like a graph, or the hedge turns into a cityscape outline, the left of the large V curves like a leaf, blade of grass or fern

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Set 2: Vverdant logo concepts by Justin Valis: June 27, 2009.

1 – 2 logos in one, they both share the same large V, similar to the first file’s #1
2 – further refinement of the previous one. Using “square root” to play with the 2 V’s and a plant’s root.
3 – bubble letters, because I felt all my other logos were too thin, because from what I read, verdant is suppose to be lush, I kept thinking of an overgrown garden on steroids and I can’t seem visualize that in a logo.
4 – staircase similar to the sawtooth hedge and graph
5 – blades of grass
6 – just trying to work w/ the double V
7 – trying to give the effect that you’re looking down into a box garden and the letters are make out of plants
8 – name split over a building, w/ little V flags on top
9 – trying to give the effect that you’re looking down into a rooftop garden of a highrise rectangular building, and the letters are made out of plants
* – enjoy the doodles

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My favorite concept of Justin’s is his use of the “v” as a square root symbol ( √ ) as seen in Set 2, number 2. Do you have a favorite? Feel free to leave a comment. And please also check out my previous post on logo design from June 23, 2009.

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Jun 08
This is a photo of me brainstorming earlier this morning.

This is a photo of me brainstorming this morning.

I woke up this morning and decided that I needed a domain name to call my own. It’s been hard writing and talking about an idea with no name. No more!

An hour on GoDaddy, and $10.19 later, I am the proud owner of Vverdant.com, which reminds me of that famous Judy Garland-ism, “There’s no place like home.”

That’s “Vverdant” with two “V’s” people. An invention all my own. You won’t find that spelling in the dictionary, but “verdant” is defined by Webster’s as follows:

Ver’dant\, a. [F. verdoyant, p. pr. of verdoyer to be verdant, to grow green, OF. verdoier, verdeier, fr. verd, vert, green, fr. L. viridis green, fr. virere to be green: cf. OF. verdant verdant, L. viridans, p. pr. of viridare to make green. Cf. Farthingale, Verjuice, Vert.]

1. Covered with growing plants or grass; green; fresh; flourishing; as, verdant fields; a verdant lawn. “Let the earth Put forth the verdant grass.”Milton.

Get it? Vverdant is a website where green building ideas will flourish! ….In the mind of this entrepreneur anyway.

I hope the name does everything I need it to — sum up my idea, stick in people’s minds, and sound fresh. After a couple weeks brainstorming (and checking domain availability), this is the best I can come up with for now. Leave a comment to let me know what you think!

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