AIA-LA “Pecha Kucha” Night Vverdant Concept Video
Jun 28

A friend from the Emerging Green Builders Los Angeles (EGB-LA) Steering Committee, Justin Valis, sent me some logo design ideas! Check out his concept sketches below. Great brainstorming. I love having people contribute ideas!

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Set 1: Vverdant logo concepts by Justin Valis: June 27, 2009.

1A – the bottom of the V is a taproot, the horizontal line creates the 2nd smaller V, the right side curves like a leaf, blade of grass or fern
1B – same but line is lower, the colors could be different on either side of the line
2A – the small V “slides” into the large “V”
2B – just seeing how a large V in first looks
3 – a hedge, high grass, field of green wheat, is cut down to show the large V. the top of the hedge would be like a saw tooth, the rest of the letters would be white letters, I was thinking of facebook’s logo
4 – like blades of grass or the trail of a rock skipping in water, w/ cursive or print
5 – the same hedge, but both V’s are cut out
6 – trying out different V combos
7 – the hedge goes up like a graph, or the hedge turns into a cityscape outline, the left of the large V curves like a leaf, blade of grass or fern

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Set 2: Vverdant logo concepts by Justin Valis: June 27, 2009.

1 – 2 logos in one, they both share the same large V, similar to the first file’s #1
2 – further refinement of the previous one. Using “square root” to play with the 2 V’s and a plant’s root.
3 – bubble letters, because I felt all my other logos were too thin, because from what I read, verdant is suppose to be lush, I kept thinking of an overgrown garden on steroids and I can’t seem visualize that in a logo.
4 – staircase similar to the sawtooth hedge and graph
5 – blades of grass
6 – just trying to work w/ the double V
7 – trying to give the effect that you’re looking down into a box garden and the letters are make out of plants
8 – name split over a building, w/ little V flags on top
9 – trying to give the effect that you’re looking down into a rooftop garden of a highrise rectangular building, and the letters are made out of plants
* – enjoy the doodles

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My favorite concept of Justin’s is his use of the “v” as a square root symbol ( √ ) as seen in Set 2, number 2. Do you have a favorite? Feel free to leave a comment. And please also check out my previous post on logo design from June 23, 2009.

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4 Responses to “More Logo Ideas”

  1. lark Says:

    i like the square root visual, but the two v’s are still not emphasized here. v squared makes more sense. bottom concepts are more general and simple like twitter etc, subtle greens provide your emphasis…keep developng and i’ll keep watching what happens.

  2. Drew Shula Says:

    Thanks for the feedback Lark! I agree that “v squared” would make more sense, but still not read as the word spelling with two “v’s.”

    I really want to latch on the fact that I’m spelling Vverdant with two v’s, because it’s what makes the name unique. I think that when people have a conversation about this company, they’ll tell someone that the website is “Verdant.com, but it’s spelled with two v’s.” So I want to emphasize that in the logo.

  3. lark Says:

    Zzounds.com is one successful online presence that comes to mind with two letters at the front..you’ll have a hard time making it not look like a ‘w’ though..maybe you should buy werdant.com just in case people mistake your vv

  4. Drew Shula Says:

    A great idea, buying “werdant.com,” to cover my bases. Was not aware of Zzounds.com either, so thanks!

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