
This is a photo of me brainstorming this morning.
I woke up this morning and decided that I needed a domain name to call my own. It’s been hard writing and talking about an idea with no name. No more!
An hour on GoDaddy, and $10.19 later, I am the proud owner of Vverdant.com, which reminds me of that famous Judy Garland-ism, “There’s no place like home.”
That’s “Vverdant” with two “V’s” people. An invention all my own. You won’t find that spelling in the dictionary, but “verdant” is defined by Webster’s as follows:
Ver’dant\, a. [F. verdoyant, p. pr. of verdoyer to be verdant, to grow green, OF. verdoier, verdeier, fr. verd, vert, green, fr. L. viridis green, fr. virere to be green: cf. OF. verdant verdant, L. viridans, p. pr. of viridare to make green. Cf. Farthingale, Verjuice, Vert.]
1. Covered with growing plants or grass; green; fresh; flourishing; as, verdant fields; a verdant lawn. “Let the earth Put forth the verdant grass.” –Milton.
Get it? Vverdant is a website where green building ideas will flourish! ….In the mind of this entrepreneur anyway.
I hope the name does everything I need it to — sum up my idea, stick in people’s minds, and sound fresh. After a couple weeks brainstorming (and checking domain availability), this is the best I can come up with for now. Leave a comment to let me know what you think!











June 23rd, 2009 at 9:54 am
I like it, good choice, it feels apt. I also found out it means “inexperienced; unsophisticated”, like “a verdant college freshmen”, which is good because that’s how green building is to the masses. Origin was 1575–85; verd(ure) + -ant. Verdure means green foliage or the lush appearance of flourishing vegetation, and “ant” is a suffix to say it’s “characterized by or serving in the capacity of”. Related forms are ver⋅dan⋅cy, noun; ver⋅dant⋅ly, adverb. Synonyms are lush and grassy. In your email signature you didn’t capitalize it so the 2 V’s looked like a “W”. I would always cap one v, maybe the second one like this, vVerdant so it’s different and it looks like the v is growing, which might be a good effect for green building.
June 23rd, 2009 at 3:30 pm
Thanks for the feedback Justin! Great etymological analysis…. I totally agree on the double lowercase “v’s” looking like a “w.” It’s just that in my Gmail signature it won’t work as a link if I capitalize it. I guess I should just unlink it and go with the “Vv” spelling. It’s much more apparent that way and looks less like a typo.